NGU News


Young proves how to keep customers coming back in ‘The Come Back Culture’

NGU Alumnus Young proves how to keep customers coming back in 'The Come Back Culture'Tigerville, SC (May 30, 2022) North Greenville University (NGU) alumnus Jason Young (’00, DMin’ 20) has released his latest book, “The Come Back Culture.” Published on May 17 by Baker Book House and co-authored with Jonathan Malm, the book gives ten business practices that create lifelong customers.

The book is backed by on-the-ground research and illustrated with real-life examples of how great businesses know how to make customers feel seen, understood, and valued. It shows how to build a hospitable team, know your guest, create moments that impress, recover quickly when things go wrong, and more. Satisfied customers trust you and will come back–and they tell their friends.

Young’s previous book, “The Come Back Effect,” was released in 2018. It was written for both church and business leaders and emphasized that the key to growth for any organization is true hospitality that makes guests feel welcome, comfortable, and understood. He also co-authored “The Volunteer Effect” and “The Volunteer Survival Guide.”

Besides being an author, Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations develop personal leadership, build healthy teams, and create remarkable customer experiences.

As a hospitality, leadership, and emotional intelligence communicator, Young often speaks on hospitality; he has even provided coaching for organizations including Ford Motor Company, Chick-fil-A, and North Point Ministries, a nationally known network of churches with an average of 36,000 people in weekly attendance.

Young graduated from NGU with his bachelor’s degree in interdisciplinary studies and recently returned to earn his Doctor of Ministry degree in 2020. He has also led customer service professional development seminars at NGU’s Tim Brashier Campus in Greer.

Whether you offer a service or a product online or at a physical location, you can use the principles in his latest book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.

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